How We Deliver Performance Clarity

Our methodology combines market expertise, transparent analytics, and custom dashboards to provide you a strategic advantage with your advertising.

Holistic View

See all advertising performance data unified in one place.

Process Consistency

Benefit from regular reporting and trend monitoring cycles.

Actionable Methods

We focus on processes that support measurable and repeatable results.

Meet Our Team

Industry leaders focused on your results

Laura Ng working on ad analytics

Laura Ng

Senior Analyst

1
Ad Performance Analysis

Master of Data Science University of Melbourne

Dynamic Insights

Key Skills

Data visualisation
Market research
Campaign analysis

Methods

Multichannel Integration
Predictive Trend Analysis
Performance Segmentation

Certifications

Certified Business Analyst
Advanced Google Analytics Certificate

Laura brings a decade of experience interpreting complex advertising data for enterprises and startups alike.

Laura focuses on translating data into practical recommendations, supporting your campaigns from analysis through regular refinement cycles.

Mason Hunt discussing campaign results

Mason Hunt

Ad Data Strategist

2
Market Impact Assessment

Bachelor of Business Analytics RMIT University

Pulse Media Group

Key Skills

Statistical analysis
Reporting
Channel performance

Methods

Attribution Modelling
Comparative Analysis

Certifications

Data Analytics Professional
Certified Ad Measurement Specialist

With a focus on data-driven insights, Mason supports clients in pivoting their advertising based on live metrics and ongoing trends.

Mason guides advertising reviews by examining granular details, translating technical metrics into clear actions for marketing teams.

Jasmin Turner analysing advertising data

Jasmin Turner

Market Analyst

3
Advertising Effectiveness

Master of Market Research Monash University

AdSphere Solutions

Key Skills

Market modelling
Trend evaluation
Client reporting

Methods

Competitor benchmarking
Data triangulation
Segment analysis

Certifications

Market Research Professional
Ad Performance Certification

Jasmin leverages thorough market knowledge and a client-focused approach to deliver recommendations that evolve as trends change.

Jasmin delivers value through focused research, offering clients actionable insights that adapt as campaigns and industries progress.

Liam O'Brien presenting an analytics report

Liam O'Brien

Performance Reporting Lead

4
Market Metrics Analysis

Bachelor of Statistics University of Sydney

Metric Insights

Key Skills

Visual storytelling
Report development
Performance mapping

Methods

Dashboard design
Performance tracking

Certifications

Certified Market Analyst
Report Writing and Visualisation

Liam blends industry experience with technical precision to ensure every client receives clear, evidence-based campaign evaluations.

Liam leads the reporting function with a keen attention to detail, ensuring results are not only transparent but practical for guiding daily marketing operations.

Our Proven Process

1

Data Aggregation

We gather data from your advertising channels, integrating results for a unified view to support comprehensive analysis and confident planning.

2

Trend Benchmarking

Our team reviews performance against market standards and prior campaigns, identifying gaps and trendlines for ongoing improvement.

3

Strategic Consultation

We meet with your stakeholders to discuss findings in detail, answering questions and tailoring recommendations to your business needs.

4

Continuous Improvement

As your campaigns evolve, we provide ongoing reviews and guidance, helping you stay relevant and agile in a changing market.

Step-by-step analytics process in action

Compare Our Evaluation Approach

Key Features Standard Insight Advanced Review Strategic Partner
Detailed multi-channel analytics reporting Yes Yes Yes
Customised dashboard set-up per client Optional Yes Yes
Regular trend benchmarking sessions Quarterly Monthly Monthly
Direct strategic consultation No Yes Yes
Ongoing improvement recommendations Limited Yes Extensive